Yohanna's Expressions is a small Event Planning business in South Florida that focuses mainly on weddings and bridal shower planning and decorating. The business has grown since its inception a few years ago and needed a mark indicative of that growth and maturity. The original icon's generic, almost clip-art quality has been replaced by a more refined and easier-to-read yellow orchid flower, a favorite of the owner. This gives the new mark a unique story and better represents the tastes of the owner.
The original cursive typeface has been replaced with a serif typeface that is fun and refreshing and more in line with a serious business, establishing Yohanna's Expressions as a leader and expert in their field.
The brand's short heritage is echoed in the monogram, which retains the previous typeface while making minor changes to improve the flow and expressiveness of the letter forms.